Consumer Behavior: Women and Shopping

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women’s shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

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2 Responses to “Consumer Behavior: Women and Shopping”

  • Anonymous says:
    5.0 out of 5 stars
    Women’s shopping behavior in the US!, January 9, 2012
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    This review is from: Consumer Behavior: Women and Shopping (Paperback)

    Yes, women loves shopping! I consider this book required reading for anyone (or any retailer) who is interested in understanding (American) women’s shopping behavior.
    I would like to recommend this book for marketing/retailing instructors who teach (women) consumer behavior at college (undergrad and grad levels). A great book by two women authors who understand that women loves shopping through interviews with American shoppers!

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  • Anonymous says:
    4.0 out of 5 stars
    Excellent for marketing manager, July 14, 2012
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    This book help understand women behevior . In my case , I find a lot of useful information for my busines . Great tools to know how women shopping to develop marketing strategy.

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